Helping women in business share their mission with websites that reflect who they are, what they stand for, and where they’re going.

Katie Zabarauckas, founder of Simply by Katie, a Squarespace website designer serving women entrepreneurs and small businesses in Edmonton and beyond.

Hi, I’m Katie, the founder behind Simply by Katie

It’s time to do things differently

I’m on a mission to bring women to the centre stage through sharing the real stories of women building a different path for themselves.

An Idea for more was created

A few years ago, I found myself craving more: more purpose, more alignment, more freedom. I had spent years in administrative roles, helping businesses stay organized and grow, but I wanted something deeper.

Then life shifted in the most beautiful way.

I was promoted to mom.

Those early years at home with my two boys were some of the most meaningful of my life.

They taught me patience, resilience, and what it truly means to create a life that feels aligned. When my second son was born in February 2020, I found myself standing at a crossroads. My maternity leave was ending, and I felt this undeniable pull, a whisper that I was meant to create something more. That whisper led me here to create Simply by Katie, where I now share the experiences of women building a different life for themselves and to show every woman and child what's possible for them.

Icon representing strategic website design for mortgage brokers looking to grow their business online

What started as a love for design quickly became a calling to empower women through strategy, storytelling, and intentional design. I’ve seen firsthand how the right website can change everything, how it can shift your confidence, attract aligned clients, and bring clarity to your next level.

Icon symbolizing personal brand website design for wellness businesses and lifestyle brands.

I believe that in sharing our true, authentic stories of what entrepreneurship is like, we create space for each other to show up fully accepted as ourselves, where we get to fund our missions and create an abundant + joyful life (and to show the next generation that they can do anything they put their mind to).

My approach

My work is rooted in a life-first philosophy. Every website is designed to help you build a business that supports your lifestyle, not the other way around.

I blend strategy, brand storytelling, and feminine design to create websites that:

  • Reflect your brand essence and values

  • Build trust with your audience

  • Convert visitors into aligned clients

  • Give you systems and structure that create ease

Because when your website works for you, you are able to fund your mission, a more fulfilling lifestyle and show up as yourself.

Let’s Write Your Next Chapter

Growing up, I’ve unknowingly always held space for others to feel seen, heard, and supported in their own journey. My idea of gift-giving was creating a scrapbook for the people I love. Something that was personal, something that told a story, something that reflected back to them how I saw them, with love and admiration.

That’s always been a part of who I am.

My time spent with my grandmas was always around the kitchen table. Listening to their stories for hours. I remember being completely captivated by the lives they had lived. Now I do the same, though it looks a little different. I listen to women share their dreams, their vision, and their purpose, and I help bring those stories to life through design.

I’m here to support, celebrate, and connect women in business, because every woman with a dream has a space here.

Real Women. Real Stories.

I am going to say it because it needs to be out in the open. Building your dream is hard, and it’s sometimes lonely. These are the honest stories of women on a different path. creating something bold, beautiful and uniquely their own.

If there is one thing I know, it’s that if she can do it, you can do it too.

FEATURED IN

 

The Sparkle Project Podcast | How Choosing Yourself Changes Everything in Motherhood with Katie Eberman LISTEN HERE

THE STERN TRUTH: Business Unfiltered Podcast | How to Build Sustainable Growth With Katie Eberman LISTEN HERE

Found-HER with Kimberley Hiebert |From "I'm Just Mom" to CEO LISTEN HERE

This Might Get Creative Podcast |From VA to Web Designer: How Katie Eberman Built a Business Around Women's Stories LISTEN HERE

Join the community of women building a different path for themselves.

I believe every woman’s journey holds a piece of wisdom the world needs to hear. If you are a woman entrepreneur building a life and business you love, join the Simply by Katie community. A space for women to:

  • Create authentic and meaningful friendships,

  • Witness the courage it takes to go after your dreams in alignment and without sacrifice, and

  • Learn how to grow your business with a website that replaces unanswered emails and countless sent DMs.